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Justin Saia


Justin P. Saia is the Vice President, Corporate Communications at Symantec and a management professor at the Martin J. Whitman School of Management at Syracuse University, based in the San Francisco Bay Area. He has spent over a decade as a trusted advisor, strategist, and spokesperson for a wide array of multinational corporations, advocacy groups, campaigns, and elected officials, guiding them through crises, navigating market disruptions, articulating their brand, and preserving their permission to...

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Posted by: on August 29, 2018

Unions and Management: A Displaced Friendship

As an outgrowth of the Great Depression and subsequently, World War II, Americans were more unionised than ever before in history with one of three Americans represented by unions.[i] Yale University economist Charles E. Lindbloom was one of the first to sound the alarm on what he perceived to be the emergent threat of unionism on […]

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Posted by: on July 23, 2018

Dealing with the Media During Turbulent Times

Following on from the panel discussion on crisis management that sparked my previous blog crisis planning during turbulent times, I’m now going to explore dealing with the media during turbulent times; how best to work with them and how to build better relationships that ultimately reflect positively on an organisation. The media – how should we […]

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Posted by: on June 18, 2018

Crisis Planning During Turbulent Times

I recently participated in a robust panel discussion on crisis management at the Raymond A. Mason School of Business at College of William and Mary in Williamsburg, Virginia, where the students had just wrapped up a five-day simulated business crisis relating to a fictitious national restaurant chain dealing with an outbreak of E.coli. Below are […]

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